BTL activities is a promotion control, and is a quite new term in the industry. BTL is the art of pouring customer act through brand interface and experience.
In simple terms, the key aim of these sorts of campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.
Brand Activation campaigns take many forms and may involve some, or all of the following: Best practice BTL is strategically-led and delivers measurable results, with a focus on ROI (Return On Investment).